GIE Anjou Wine Export

4 rue Sy Maurille

49290 Chalonnes sur Loire

Next shipment to Ireland : December 15, 2023 


Confrérie des fins Gousiers

Mature by a group of friends of the football team of the patro Nueil-sur-Layon, in the late 40s, in full reconstruction, the idea took shape in 1952 but the statement was made at the Prefecture of Paris as September 30, 1953

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The list of founders, at the time of the creation, says a lot about the why of this creation: it is the conjunction between two interests, that of winemakers in search of stable outlets and Parisians, cabaretiers and cabernet lovers, eager to ensure a steady supply of quality.
In Anjou, play a key role: Jean Falloux and Simon Régnard: the first as a wine grower and general counselor, is Honorary President; the second, as a winemaker and usual supplier of Parisian coffees including ``Le Cabernet``, is ``President`` and ``Grand Master``. They are accompanied, during this creation, by three winemakers from Nueil - Passavant: René Blet, Richard Jacques and Falloux Etienne. But, significant, the first honorary president named is ``Father Joseph Bréhéret``, pastor of Nueil; the socio-economic role of the clergy is found here, as in many other innovations of the time.
In Paris, the seat is fixed, noblesse oblige, at the Café ``Le Cabernet``, in the City of Antin, department stores district. Testimonies such as the composition of the board of directors underline the crucial role played by two people: Raymond Brassié, editor of ``La Revue Française`` who receives the title of ``Propaganda and Protocol Officer``; René Courtois, who runs the café in the Cité d'Antin, is in charge of ``External Relations``. In addition, a number of Galeries Lafayette executives, men and women, also played their role.

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Thus the origin of the Brotherhood is linked to the meeting, not fortuitous indeed, but voluntarist, two interests: to ensure an outlet for some, ensure quality for others. Moreover, the first two declared objects of the Brotherhood are: ``to make better known the wines of CABERNET and all those of our sweet province of Anjou``; ``Bring together lovers of Cabernet and more particularly those of Anjou``. Finally, note that from the beginning, the Brotherhood is in the tradition of existing wine brotherhoods since the third and last object wants to ``maintain very friendly relations`` with them.
Pioneers of winemakers had found a way to develop their sales network to adapt to the new economic conditions of the 1950s. A significant asset, in the air of the time too, to this promotional action, was, according to witnesses, the impact of the ``Duraton Family`` on Radio Luxembourg: Jean Carmet took every day ``his glass of cabernet``.
The early 1960s saw a first turning point for the Brotherhood.

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